Clickable UI elements with absent or weak visual signifiers condition users over time to click and hover uncertainly across pages—reducing efficiency and increasing reliance on contextual cues and immediate click feedback. Young adult users may be better at perceiving subtle clickability clues, but they don’t enjoy click uncertainty any more than other age groups.
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The motivation behind minimalist and flat design was a desire to get the ugly distractions out of the interface, so that the focus is on the content and user tasks. It’s ironic, then, that the misuse of these design styles slows users down by forcing them to think harder about what options are available to them.
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Long-Term Exposure to Flat Design
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